Long gone are the days when fashion insiders tried to evoke a
Brazilian aesthetic from trite references like Carnaval plumage or bikinis on a Rio beach.
Brazilian designers have come a long way and are convincing the outside world that there is as much diversity in their native fashion panorama as in the natural one.

With their distinctive qualities such as the piercing prints, primitive handicrafts, strong colours, sensual cuts and futuristic silhouettes, Brazilian labels have come into their own style, which is fast becoming internationally acclaimed.

If chance has a role, it lies in the happy conjunction of factors that have helped Brazilian-made fashion set itself free and project itself beyond its borders.
The discovery of Brazilian models such as Gisele Bündchen, Caroline Ribeiro, and Fernanda Tavares obviously drew foreign attention.

The establishment of a fashion calendar to give cohesion to previously isolated initiatives, the valorization of fashion as a business, the development of the textile sector, and the unquestionable quality of Brazil’s raw materials have helped to launch Brazilian designers both at home and abroad. Since then, the history of fashion in Brazil has never been the same and its designers have won the attention of the specialized press worldwide.